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Organization Schema Generator
Enter your organization’s name, logo, website, contact points and social profiles to get Organization JSON-LD for your home page or About page. Choose a more specific type such as Corporation or NGO, and live checks flag anything that would make the markup less useful.
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Organization JSON-LD
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How to use the Organization Schema Generator
- Pick the type, such as Corporation for a company or NGO for a nonprofit.
- Enter the name, website and logo URL. Use a square or near-square logo of at least 112 × 112 pixels.
- Add company details such as legal name, founding date and address if you want them in the markup.
- List your official profiles and add contact points for support or sales.
- Copy the JSON-LD into your home page or About page and validate it.
Organization properties explained
| Property | What to enter |
|---|---|
name, alternateName | The common name and any short name or acronym people use. |
legalName | The registered name, e.g. "Northwind Analytics, Inc." |
url | The home page of the organization. |
logo | A crawlable image of at least 112 × 112 px that looks right on white. |
sameAs | Official profiles and reference pages (LinkedIn, X, YouTube, Wikipedia…). |
contactPoint | Department phone or email with contactType, areas served and languages. |
address | Headquarters or mailing address as a PostalAddress. |
foundingDate | ISO 8601 date, e.g. 2014-03-01. |
vatID, taxID | Official identifiers, if you want to publish them. |
@id | A stable identifier (your URL + #organization) that other markup, such as Article publisher, can point to. |
Choosing the right type
| You are… | Use |
|---|---|
| A company or startup | Corporation or Organization |
| An online-only shop | OnlineStore |
| A nonprofit or charity | NGO |
| A school, college or training provider | EducationalOrganization |
| A newspaper, magazine or news site | NewsMediaOrganization |
| A shop, restaurant or office with visitors | LocalBusiness or a subtype, on each location page |
Tips
- Place it once, on the home page or About page.
- Keep details consistent with your website footer, profiles and business listings.
- Only list profiles you control in sameAs.
- Write phone numbers with a country code, such as +1-555-010-0100.
Frequently asked questions
What is Organization schema used for?
Organization markup tells search engines the official name, logo, website, contact details and profiles of a company, nonprofit or other organization. Google can use it to choose the logo shown in results and to understand which profiles belong to the organization.
Which page should have Organization markup?
Put it on one page that represents the organization, usually the home page or the About page. You do not need to repeat it on every page.
Are there required properties?
Google lists no required properties for Organization; it recommends adding as many relevant ones as apply, such as name, url, logo, sameAs, address, contactPoint, telephone and email, plus identifiers like vatID or taxID if they exist.
What are the logo requirements?
The logo should be at least 112 × 112 pixels, be crawlable and indexable, and look right on a white background. A square or near-square PNG, JPG or WebP file is the safest choice.
What should go in sameAs?
Add the URLs of your official profiles and reference pages: LinkedIn, X, Facebook, Instagram, YouTube, GitHub, Wikipedia or Wikidata, and similar. Only add profiles that you control or that are about your organization.
Should I use Organization or LocalBusiness?
Use LocalBusiness (or a subtype like Restaurant or Dentist) for a physical location customers visit or a business serving a local area. Use Organization for the company as a whole, an online-only business, or a nonprofit. A chain can use Organization on its home page and LocalBusiness on each location page.
Can I add star ratings to Organization markup?
Google does not show review stars for Organization or LocalBusiness markup based on reviews the organization collects about itself, so this generator does not include aggregateRating.
Are all the tools on FreeToolCabin tested for quality and accuracy?
Yes! Every tool on our site undergoes automated Q/A testing in real browser environments to ensure high precision, correct output, and zero errors. If you happen to spot a bug or have a suggestion, please contact us at [email protected] and our team will review it right away.
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