ES
Home › Calculators › Resale Profit Calculator

Resale Profit Calculator

Enter what you paid, what it sold for and the fees and costs on the sale. The calculator shows profit per item, margin, ROI, the lowest price that breaks even and the most you could pay for a target ROI.

Last updated:

Item
$
$
$
Fees
%
$
%

0 if the platform fee already includes it

$
Your costs
$
$
$
%

Used for the max buy price

Enter your values to see the result.
Advertisement
Advertisement

How to use the Resale Profit Calculator

  1. Enter the buy price and sale price of the item, plus any shipping the buyer paid.
  2. Enter platform fees: a percentage and any fixed fee per order. Use a preset as a starting point and check your marketplace's current fee page.
  3. Add payment processing if the platform charges it separately.
  4. Add your shipping label, supplies and other costs, and how many identical items you are selling.
  5. Press Calculate to see profit, margin, ROI, break-even price and the max buy price for your target ROI.

Resale profit formulas

  • Revenue = sale price + shipping paid by the buyer
  • Fees = fee base × (platform % + payment %) + fixed fees, where the fee base is the sale price or the sale price plus shipping
  • Profit = revenue − buy price − fees − your shipping − supplies − other costs
  • Margin = profit ÷ revenue  ·  ROI = profit ÷ (buy price + shipping, supplies and other costs you paid)
  • Max buy price for a target ROI = (revenue − fees − costs − costs × target) ÷ (1 + target)

Example: a jacket bought for $12 sells for $55 with free shipping. A 13.25% fee plus $0.40 comes to $7.69. After an $8.50 label and $1 of supplies, profit is 55 − 12 − 7.69 − 9.50 = $25.81: a 46.9% margin and 120% ROI on the $21.50 spent.

How fees eat into a sale

Sale price10% fee13.25% + $0.4020% fee2.9% + $0.30
$10$1.00$1.73$2.00$0.59
$25$2.50$3.71$5.00$1.03
$50$5.00$7.03$10.00$1.75
$100$10.00$13.65$20.00$3.20
$250$25.00$33.53$50.00$7.55

Fixed per-order fees hurt cheap items the most: 40 cents is 4% of a $10 sale but less than 0.2% of a $250 one. Fee levels shown are examples only; marketplaces change their rates and many vary by category.

Tips for profitable flipping

  • Check sold listings, not asking prices, to set a realistic sale price before you buy.
  • Use the max buy price while sourcing so you know your walk-away price on the spot.
  • Weigh and measure before listing so the shipping you charge covers the label.
  • Count your time. Divide profit by the minutes spent sourcing, cleaning, photographing and shipping to compare item types.
  • Keep records of purchase prices and fees; resale profit is usually taxable income.

Frequently asked questions

How do you calculate resale profit?

Profit = sale price + shipping paid by the buyer − buy price − platform fees − payment fees − your shipping cost − supplies and other costs. Fees are usually a percentage of the sale (sometimes including shipping) plus a fixed amount per order.

What is the difference between margin and ROI for flipping?

Margin = profit ÷ sale revenue, so it shows how much of each sale you keep. ROI = profit ÷ what you spent (buy price + supplies and other costs you paid), so it shows the return on your money. A $10 item sold with $20 profit has a 200% ROI even if the margin is only 50%.

What is a good ROI for reselling?

Many resellers aim for a profit of at least two to three times the buy price on low-cost thrift items, because each listing takes time. Higher-priced items such as electronics often sell at lower ROI but higher dollar profit. Set the target ROI to your own rule.

Do marketplace fees apply to shipping?

On some platforms, yes. For example, eBay calculates its final value fee on the total amount of the sale, including shipping and sales tax. Tick the option to charge fees on buyer-paid shipping when your platform works this way.

Are the preset fees current?

The presets are examples based on commonly published standard rates in 2025 and may not match your category, store level or country. Always confirm the fee schedule on the marketplace's own help pages and edit the fields.

How do I find the most I should pay for an item?

Enter the expected sale price, fees and costs and your target ROI. The calculator works backwards to the maximum buy price that still reaches that ROI, which is useful while sourcing in a store.

Are all the tools on FreeToolCabin tested for quality and accuracy?

Yes! Every tool on our site undergoes automated Q/A testing in real browser environments to ensure high precision, correct output, and zero errors. If you happen to spot a bug or have a suggestion, please contact us at [email protected] and our team will review it right away.

Related tools

eBay Fee CalculatoreBay final value fee, per-order fee, ad fees, payout and net profit on any sale.Poshmark Fee CalculatorPoshmark fee, earnings and profit, or the list price needed for your payout.Mercari Fee CalculatorMercari selling and processing fees, earnings and profit, with editable rates.Profit Margin CalculatorGross margin, markup, cost or price: solve for any one, single or bulk.GMROI CalculatorGross margin return on inventory: gross margin ÷ average inventory cost, with turnover.Sell-Through Rate CalculatorUnits sold ÷ units received: sell-through %, weekly rate, rate of sale and weeks of supply.Receipt MakerFill in a receipt template with items and tax, then print or save PDF.Car Depreciation CalculatorEstimate your car's value over time and its projected resale price.CTR CalculatorCalculate click-through rate and compare it with industry benchmarks.Conversion Rate CalculatorCalculate e-commerce conversion rate, revenue per visitor and goals.CPM CalculatorSolve CPM, cost, impressions, CTR and CPC for ad campaigns.Quote Estimate GeneratorCreate a quote or estimate with line items and tax, then save as PDF.ROAS Calculator (Return on Ad Spend)Calculate ROAS, break-even ROAS and profit for each ad channel.Customer Lifetime Value CalculatorCalculate customer lifetime value, LTV:CAC ratio and CAC payback from ARPU and churn.Churn Rate CalculatorCalculate customer churn and retention rates and convert monthly churn to annual.YouTube Money CalculatorEstimate YouTube earnings per day, month and year from views and RPM by niche.Instagram Engagement Rate CalculatorCalculate Instagram engagement rate by followers or reach and compare it to benchmarks.Ecommerce Profit CalculatorNet profit, margin, markup and break-even ROAS per order after fees, ads and returns.Amazon FBA CalculatorEstimate Amazon FBA fees, profit per unit, margin, ROI and break-even price.Etsy Fee CalculatorEtsy listing, transaction, processing and Offsite Ads fees, payout and net profit.Stock Profit CalculatorStock trade profit and % return after commissions, plus the break-even sell price.Dollar Cost Averaging CalculatorSee units bought, average cost, value and profit for regular buys at your own price list.Startup Runway CalculatorProject cash, burn rate and runway month by month, with growth, break-even and zero-cash date.Break Even CalculatorFind break-even units and revenue, contribution margin, margin of safety and a cost-volume chart.SaaS Pricing CalculatorModel flat, per-seat, tiered and volume plans with annual discounts to get MRR, ARR and ARPU.Employee Cost CalculatorWork out the true cost of an employee: payroll taxes, benefits, overhead and real hourly cost.Inventory Turnover CalculatorInventory turnover ratio and days inventory outstanding from COGS or sales and average stock.Markup CalculatorFind the selling price from cost and markup, or the markup and margin from cost and price.Unit Price CalculatorCompare up to 4 products by price per ounce, pound, liter or item and find the best deal.Cap Rate CalculatorCalculate a rental property's NOI, cap rate and optional cash-on-cash return.Depreciation CalculatorStraight-line, declining balance, double declining and sum-of-years depreciation schedules.Crypto Profit CalculatorCalculate crypto trade profit, ROI and break-even price after buy and sell fees.PayPal Fee CalculatorWork out PayPal fees, what you receive, and how much to ask for to get an exact amount.Stripe Fee CalculatorCalculate Stripe fees and payouts, or how much to charge to receive an exact amount.Net Promoter Score CalculatorCalculate NPS from promoter, passive and detractor counts or pasted 0–10 survey scores.CPC CalculatorCalculate cost per click from ad spend and clicks, plus CPM, CTR, CPA and ROAS.P/E Ratio CalculatorPrice-to-earnings ratio, earnings yield and PEG ratio from share price, EPS and growth.WACC CalculatorWeighted average cost of capital from equity, debt, their costs and the tax rate.Cart Abandonment Rate CalculatorFind your cart abandonment rate, revenue lost in abandoned carts and what recovery wins back.Cash Flow Forecast CalculatorBuild a 13-week or 12-month cash flow forecast and spot your lowest cash balance before it hits.Crypto Price by Market Cap CalculatorPrice a coin would reach at a target market cap or at another coin's market cap.Current Ratio CalculatorCurrent assets ÷ current liabilities with interpretation, working capital and target solver.Day Rate CalculatorContractor or consultant day rate from income, benefits, expenses and billable days.ESPP CalculatorEmployee stock purchase plan gain: discount, lookback, shares, return and how a sale is taxed.Free Cash Flow CalculatorFree cash flow from operating cash flow and CapEx, plus FCFF, FCFE, FCF margin and per share.Gold Value CalculatorScrap gold melt value from weight, karat and spot price, plus a dealer payout estimate.Handmade Product Pricing CalculatorPrice handmade items from materials, time, overhead and profit, with wholesale and retail.1% Rule CalculatorScreen a rental: 1% and 2% rule pass/fail, 50% rule expenses, cash flow and max purchase price.Operating Margin CalculatorOperating margin from revenue, COGS and expenses, compared with gross, EBITDA and net margin.Cost Per Unit CalculatorUnit production cost from materials, labor, overhead, setup and waste, plus a price at your margin.Quick Ratio CalculatorAcid-test ratio from cash, securities and receivables vs current liabilities, explained.Sales Forecast CalculatorProject 12-36 months of revenue from baseline, growth rate, churn and seasonality.70% Rule CalculatorHouse flipping maximum allowable offer: ARV × 70% − repairs, with adjustable % and wholesale fee.Silver Melt Value CalculatorSilver melt value from weight, purity and spot price, with sterling and US coin presets.Startup Cost CalculatorTotal capital to start a business: one-time and monthly costs, runway buffer and contingency.Stop Loss CalculatorFind your stop-loss price from a % or dollar risk, the loss per share and trailing stop levels.TAM SAM SOM CalculatorSize a market top-down or bottom-up: TAM, SAM and SOM in revenue and customers, plus a chart.Tariff CalculatorImport tariff and duty owed, landed cost per unit and the price rise needed to absorb it.Wholesale to Retail Price CalculatorSet wholesale price and MSRP from unit cost and margins, with an optional distributor tier.ARR CalculatorAnnual recurring revenue from MRR or contracts, with an ARR bridge, NRR and GRR.Asset Turnover Ratio CalculatorRevenue ÷ average total assets, plus fixed asset turnover, ROA and a benchmark check.Burn Multiple CalculatorNet burn divided by net new ARR, with a rating from amazing to bad and runway.CPV Calculator (Cost Per View)Cost per view from spend and views, views from a budget, and CPV to CPM conversion.Crypto Liquidation Price CalculatorLiquidation price of a leveraged long or short crypto position with isolated margin.Depreciation Recapture CalculatorTax on selling depreciated property: §1250 gain at up to 25%, §1245 recapture and capital gain.Discount Impact on Profit CalculatorHow many more sales you need after a discount to keep the same profit, from your margin.DuPont Analysis CalculatorSplit ROE into profit margin, asset turnover and leverage, with 3-step and 5-step models.Email Marketing Metrics CalculatorOpen rate, CTR, click-to-open, bounce, unsubscribe and revenue per email from campaign counts.
See all 209 Business & Marketing Calculators →