Pitch brands with a clean, one-page media kit. Add your platforms and follower counts, engagement, audience age, gender and location, your rates, past brand partners and a testimonial; the tool lays it out with charts and totals and exports a PDF or PNG ready to attach to an email.
Last updated:
Fill in your stats and the one-page media kit updates as you type.
Preview
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How to use the Media Kit Generator
Fill in your profile: name, niche, a short bio and contact details. Add a photo or logo if you like.
Add each platform with your handle, follower count, typical views and engagement rate from your analytics.
Enter audience demographics from your platform insights: gender split, age groups and top countries or cities.
List your rates and past brand partners, and add a short testimonial if you have one.
Pick an accent color, check the preview fits on one page, and download the PDF or PNG.
Useful formulas for your media kit
Engagement rate (by followers) = (likes + comments + shares + saves) / followers x 100. 1,976 interactions on an account with 48,200 followers = 4.1%.
Engagement rate (by reach or views) = interactions / reach x 100. Usually higher than the follower-based rate; say which one you use.
Weighted average engagement = sum of (followers x rate) / sum of followers. This is what the tool shows across platforms, so a large account counts more than a small one.
Cost per thousand views (CPM) = price / average views x 1,000. A $850 video with 38,000 average views is about $22 CPM, a quick way to sanity-check a rate.
Media kit checklist
Section
What to include
Tip
Profile
Name, niche, 2-4 sentence bio, contact email
Say who your audience is and why they trust you.
Platforms
Handle, followers, average views, engagement rate
Lead with your strongest channel.
Audience
Gender split, age groups, top locations
Brands match these against their target customers.
Rates
Core deliverables with a price or "from" price
Note that usage rights, exclusivity and bundles are quoted separately.
Proof
Past brand partners, a testimonial or a result
One concrete outcome beats a long list of logos.
Date
"Stats as of" month
Update every 1-3 months so numbers match your analytics.
Only list brands you have actually worked with, and keep figures honest; brands often ask for analytics screenshots before signing. Sponsored posts must be clearly disclosed to your audience under advertising rules such as the FTC's endorsement guides.
Frequently asked questions
What is a media kit?
A media kit is a short document creators, bloggers and podcasters send to brands. It summarizes who you are, the size and engagement of your audience, who that audience is, what you charge and who you have worked with, so a brand can quickly decide whether to partner with you.
What should a creator media kit include?
A short bio and niche, contact details, follower or subscriber counts per platform, average views or reach, engagement rate, audience demographics (age, gender, location), services and rates or a starting price, past brand partners, and ideally a result or testimonial. Keep it to one page and update it regularly.
How is engagement rate calculated?
A common formula is engagement rate = (likes + comments + shares + saves) / followers x 100, averaged over recent posts. Some brands prefer engagement divided by reach or views. Use the figure from your analytics and be consistent. The tool's overall average weights each platform's rate by its follower count.
Should I put my rates in a media kit?
Many creators include starting rates so brands can budget, while others write 'rates on request' and send a separate rate card. Listing a few core packages with 'from' prices and a note that bundles and usage rights are quoted separately is a good middle ground.
Where do I find my audience demographics?
Use your platform's built-in analytics, such as Instagram or TikTok insights for professional accounts, YouTube Studio, your website analytics, or your newsletter provider's reports. Copy the percentages for gender, age groups and top locations, and note the date in 'Stats as of'.
How often should I update my media kit?
Every one to three months, or whenever your numbers change significantly. Brands may ask for screenshots of your analytics, so the figures should match what your dashboards show on the 'stats as of' date.
Is my information uploaded?
No. The media kit, including any photo you add, is created in your browser. Your text is saved only in this browser's storage so you can come back and update it; the photo is not stored.
Are all the tools on FreeToolCabin tested for quality and accuracy?
Yes! Every tool on our site undergoes automated Q/A testing in real browser environments to ensure high precision, correct output, and zero errors. If you happen to spot a bug or have a suggestion, please contact us at [email protected] and our team will review it right away.