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SWOT Analysis Maker
Type your points, one per line, and a clean 2×2 SWOT chart is drawn as you go. Pick a color theme and size for slides, reports or print, then download it as PNG, JPG or PDF. Everything stays in your browser.
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The chart is drawn in your browser. Nothing you type is uploaded.
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How to use the SWOT Analysis Maker
- Enter a title and subject, such as your company, product or your own name for a personal SWOT.
- Fill the four lists, one point per line. Load an example if you want a starting point.
- Choose a theme and image size that matches your slides or report.
- Check the preview: text shrinks to fit, and a note appears if a list is too long.
- Download PNG, JPG or PDF, or copy the lists as text for a document.
How to fill in each SWOT quadrant
| Quadrant | Type | Questions to ask | Example points |
|---|---|---|---|
| Strengths | Internal, helpful | What do we do better than others? What resources, skills or reputation do we have? | Loyal customers, a skilled team, a patent, a good location |
| Weaknesses | Internal, harmful | Where do we lose customers? What is missing, slow or expensive? | Small budget, outdated website, reliance on one supplier |
| Opportunities | External, helpful | Which trends, markets, partners or changes could we use? | Growing demand, a new sales channel, a grant, a competitor leaving |
| Threats | External, harmful | What could hurt us that we do not control? | New competitors, rising costs, regulation, changing customer habits |
Tips for a SWOT analysis people will act on
- Be specific. "4.7-star rating from 300 reviews" says more than "good reputation".
- Keep internal and external apart. Strengths and weaknesses describe you today; opportunities and threats describe the world around you.
- Use evidence. Base points on sales figures, reviews, surveys or team input, not guesses, and note the period you looked at.
- Rank the points. Put the most important point first in each list, because readers notice the top lines.
- Finish with actions. Match strengths with opportunities (grow), and weaknesses with threats (defend). This is the TOWS step that turns the chart into a plan.
SWOT and TOWS: from chart to strategy
| Opportunities | Threats | |
|---|---|---|
| Strengths | S-O: use strengths to take opportunities | S-T: use strengths to reduce threats |
| Weaknesses | W-O: fix weaknesses by using opportunities | W-T: minimize weaknesses and avoid threats |
Frequently asked questions
What is a SWOT analysis?
A SWOT analysis is a planning tool that lists an organization's or person's Strengths and Weaknesses (internal factors you control) and the Opportunities and Threats around it (external factors you do not control). Seeing all four in one 2x2 grid helps you decide what to build on, fix, pursue and guard against.
How many points should each SWOT quadrant have?
Three to six specific points per quadrant is usually enough. Fewer, sharper points are easier to act on than long lists, and they stay readable on a slide. The chart reduces the font size to fit longer lists and warns you when text no longer fits.
What is the difference between a weakness and a threat?
A weakness is internal, something about you or your organization, such as a small budget or missing skill. A threat is external, such as a new competitor, a price increase or a regulation change. Ask: could we change this ourselves? If yes, it is probably a weakness.
Can I make a personal SWOT analysis?
Yes. Put your name as the subject and list your own skills and habits as strengths and weaknesses, and job market trends, courses or contacts as opportunities and threats. Choose the Personal / career example to see one.
Which size should I choose for PowerPoint or Google Slides?
Use Slide 16:9 (1920 x 1080) for modern widescreen presentations and Standard 4:3 for older templates. For printed reports choose A4 or US Letter, and use the PDF download if you want a document page.
Is my SWOT analysis uploaded anywhere?
No. The chart is drawn on a canvas in your browser and the files are created on your device. Your text is only saved in this browser's local storage so it is still there next time.
What should I do after a SWOT analysis?
Turn it into actions: use strengths to seize opportunities, fix weaknesses that threats could exploit, and assign an owner and deadline to each action. This cross-matching is often called a TOWS matrix.
Are all the tools on FreeToolCabin tested for quality and accuracy?
Yes! Every tool on our site undergoes automated Q/A testing in real browser environments to ensure high precision, correct output, and zero errors. If you happen to spot a bug or have a suggestion, please contact us at [email protected] and our team will review it right away.
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